Small enterprises are in a move the
past few years. Gone are the days where they have to spend big bucks simply to
market their products or services. Today, any company owner with access to the
Internet may display his products to a wider audience by using social media marketing. So you don't have
the money to advertise in print and TV? Not a problem. All you require is
Facebook, Twitter, and other online channels in order to get your business
noticed at little or no expense.
For example, there is a small business but cannot afford setting up a traditional store. By selling your goods online, you don't have to keep overhead costs aside from your online subscription. Here's how to get started:
• Build your Online Store
Sites like Multiply are godsend to small business owners. All you have to do is join, make a free account, post photos of your products and voila! Instant online store created for free. Of course, you will have a large amount of competition, which is what you can get from totally free accounts. To stand out among the horde of online retailers, you have to be innovative. Multiply offers lots of great-looking templates that you can use for your website. Take top quality pictures of your products and upload on your website. Presentation is everything which means you need to use good quality camera to consider snapshots of your items. Keep in mind, you have to thwart the competition so you need to do the additional effort.
If you do have some cash to spare, you may create your own website, with its own hosting. Here, you can personalize all you need to get the look and feel you like for your store's image. You can hire an online seo marketing designer to create your website look pretty, or you can simply use a WordPress platform and choose from one of their professional-looking themes.
• Use Facebook and Twitter
This is the time you add your Facebook habits to great use. Make a facebook page for your business and link your web store right here. Post photos of your products in your facebook page and garner as many likes as possible. This shouldn't be tough; just a little emotional blackmail in your friends will do the key. Ask them to spread the link to your store too. Publish regular updates about your services and products to maintain them interested.
Same goes for Twitter. Twit the link of your online shop and get as many fans as you can. Having a little help from your buddies and your business will acquire prospective customers.
For example, there is a small business but cannot afford setting up a traditional store. By selling your goods online, you don't have to keep overhead costs aside from your online subscription. Here's how to get started:
• Build your Online Store
Sites like Multiply are godsend to small business owners. All you have to do is join, make a free account, post photos of your products and voila! Instant online store created for free. Of course, you will have a large amount of competition, which is what you can get from totally free accounts. To stand out among the horde of online retailers, you have to be innovative. Multiply offers lots of great-looking templates that you can use for your website. Take top quality pictures of your products and upload on your website. Presentation is everything which means you need to use good quality camera to consider snapshots of your items. Keep in mind, you have to thwart the competition so you need to do the additional effort.
If you do have some cash to spare, you may create your own website, with its own hosting. Here, you can personalize all you need to get the look and feel you like for your store's image. You can hire an online seo marketing designer to create your website look pretty, or you can simply use a WordPress platform and choose from one of their professional-looking themes.
• Use Facebook and Twitter
This is the time you add your Facebook habits to great use. Make a facebook page for your business and link your web store right here. Post photos of your products in your facebook page and garner as many likes as possible. This shouldn't be tough; just a little emotional blackmail in your friends will do the key. Ask them to spread the link to your store too. Publish regular updates about your services and products to maintain them interested.
Same goes for Twitter. Twit the link of your online shop and get as many fans as you can. Having a little help from your buddies and your business will acquire prospective customers.
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